Ed’s View

Jeans & Tonic

I have a question for you. Taking golf clubs out of the equation for just a moment, if someone asked you to have a drink at the pub, would you expect to change into a pair of chinos because of the dress code? Moreover, would such an imposed condition influence your choice of drinking tavern? The answer is probably ‘no’ and ‘yes’ respectively. No public house or restaurant would score such a commercial own goal. If you’re looking for business, why on earth would you actively discourage potential customers? So why are so…Read more …

Improve the Improvement Section

I’m willing to make a bet with you. If you dug out a few golf magazines from a couple of years ago and compared them to a selection of this month’s publications on the shelves, you’d find instructional pieces regurgitating the same suggestions on how to improve your swing. Now, I’ll immediately concede that it must be difficult for publishers and editors. For starters, there are a limited number of shots on which you can effectively provide instruction when illustrating a point with a pen and a few photographs.  It’s also true that the…Read more …
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